Visitors to the PPMA Total Show will have the opportunity to explore the latest pet food packaging and processing innovations.

The pet sector will feature alongside a range of other industries at this year’s Processing and Packaging Machinery Trade Show. This is a not-to-be-missed opportunity for managers and decision-makers keen to explore the latest developments and opportunities in the pet food and pet care sectors.

The diversification and evolution of the pet food market continue at a pace. Core products include wet food, created by chunking proteins, vegetables, cereals, and dairy, followed by cooking and jellying. Such foods are packaged in tins, pouches, and trays, making for diverse branding opportunities.

Popular in kibble form, dry food is now available coated and extruded into a variety of shapes. Premium brands, "gastropooch" offerings, and raw pet foods are also gaining popularity.

The rapid evolution of the pet care market is also ongoing, with an increased focus on pet nutrition and specialized supplements for teeth, coats, joints, and more. Quality assurance and compliance with UK and EU legislation on ingredients and processing remain paramount.