“Quite simply, the best platform to bring our new technologies market”
Promoting the benefits of its advanced automation solutions can be a challenge for Omron, a leading manufacturer of industrial automation products, whose technology offer productivity-enhancing potential for its customers. For Omron, even in this digital age, seeing is still believing and there is no substitute for real-time hands-on demonstrations where customers can see for themselves what automation can do for their business. This is where the PPMA Show has continued to excel for Omron, which has exhibited at the show for the past decade.
Dan Rossek, Marketing Manager at Omron explains, “It can often be difficult to explain the benefits of our new technologies to potential customers. A picture may be worth a thousand words, but an eye-catching technology demonstration is worth many more. At Omron, we put a lot of time and effort in to building the best and most informative demonstrations we can, but after that, it’s a matter of getting them in front of the correct people and letting the technology speak for itself.”
Over the years, Omron has successfully presented many of its latest live automation solutions at the PPMA Show and this valuable face time with customers and prospective clients continues to pay dividends for the business. “No other event comes close to generating the same amount of genuine interest and return on investment for us.” Says Dan. “Quite simply, the PPMA Show is continually the best platform to bring our new technologies and latest technical demonstrations to the UK market and deliver quality sales leads for us every time.”
For Omron, the PPMA Show focuses on exactly the same vertical markets that it targets, and continues to attract senior level visitors that have the authority to make purchasing decisions. Time management, logistics and networking is also key for Omron, with the event attracting some of the industry’s best solutions providers and a highly engaged and proactive audience for three days in one venue. Continues Dan, “The location is perfect with the NEC situated at the heart of England, close to road, rail and air transport links and within easy travelling distance for the majority of manufacturers and visitors in the UK.”
The company has exhibited at the PPMA Show for over 10 years and during that time, the show has grown from a purely packaging event to one that now brings together all aspects of processing equipment and packaging machinery, as well as highlighting complementary technologies such as robotics and automation. As the show has continually evolved and adapted to suit industry demands, so too has Omron undergone a similar journey. This ongoing alignment and these synergies between show and the company’s development ensures the PPMA Show remains relevant and the first choice for Omron to showcase its latest technologies.