Profile - Nicola Swann

Profile

29 year old Nicola from Cambridge joined Videojet Technologies Ltd in August 2007 where she acts as Marketing Manager for the UK & Ireland. With a Diploma in Marketing achieved last year, Nicola is a creative individual with excellent communication skills and a great eye for detail.
Recommendation

Ian Watson, General Manager of UK & Ireland for Videojet Europe says: “Nicola has made many contributions to the company, not least changing our profile in the industry to the point that our inbound lead generation is now three times what it was four years ago.

"Nicola now splits her role spending two days per week in face to face selling to non Videojet Technologies prospects while still managing and directing the internal marketing team.”
Achievements

• Nicola headed up the integration of the company’s new CRM system, running the pilot programme in the UK and creating the roll-out training programme for the rest of Videojet Europe

• She trebled the number of new business enquiries from 2008 – 2010, and has increased leads through the website by over 300%
Quote from Nominee

Nicola says: “I am very passionate about what I do and care about the business I am in. Marketing is an investment and I plan to continue to demonstrate the value real marketing can bring to a business.”

Testimonials

“This is the third time for us at the PPMA Show. We keep coming back to the show because of its high quality of customers. We’ve made a few deals already which is promising, but exhibiting at a trade show is all about the long term investment; we may not hear from some of these customers for several months or even years, but they do come back.”

Henk vd Ven, Marketing Manager, Lantech
"We’ve exhibited at various exhibitions but I knew that if we improved our stand, we could do very well at the PPMA Show this year. On the first day alone we generated over 100 good leads. This is the best exhibition so far that we’ve experienced as a company and we’ve already booked our stand for next year!”

Colin Griffiths, Chairman, Golden Valley Pallet Wrap Specialists
"We had an extremely successful three days at the PPMA Show this year. The visitors were of a high quality and spot on in terms of target for us - plus there was a constant stream of them to our stand which is always encouraging. Importantly for us, there was a lot of interest in our new Omega multi-head weigher so we will be busy following-up all the leads that we secured over the next few weeks. All in all, an impressive show."

Neil Fowell, Managing Director, Yamato Scale Dataweigh
“The show not only enables us to maintain our presence in the industry, but it also helps us to generate new leads and business.”

Greg Austin, International Business Manager, Endoline